Through his family experience in the rich silversmith and arts craft traditions of Mexico, Mauricio Serrano started his first creations at the age of 16. It is at this age when he gets involved in silversmith work, one of the highest artistic expressions, that combines form and style. This allows him to know the beauty of the semiprecious stones and the malleability of silver to create new designs.
Mauricio Serrano gets his inspiration from the feelings reflected by nature to create new designs. From the desert to the seas, from the valleys to the mountains, he obtains his inspiration in colors, textures and geometry with impeccable lines and forms that can be found within his most recent collection "EDEN".
His main influences have been fashion designers like Paul Smith, Tom Ford and Alexander McQueen, writers of the stature of Gabriel García Marquez and Pablo Neruda and painters like Frida Kahlo.
The jeweller tradition of the Serrano Family dates back to 40 years ago, to New York City where the influence from diverse cultures and ideologies marked the main stages of what Mauricio Serrano is today. His main goals are to attain brand awareness and to project his collections to an international level, always careful to maintain the value of handcrafted pieces offered with the best quality of Mexican silver.
His participation in expositions with international recognition like Iberjoya in Madrid, the Jewellers Circular Keystone(JCK) in Las Vegas, Inhorgenta in Munich and Jewellers Association (JA SHOW) in New York, have brought recognition to his designs.
His latest achievements have been the participation in events such as FASHION WEEK MEXICO, his nomination of FASHION REPRESENTATIVE IN MEXICO. He developed creative concepts in jewellery design for PEACE-WORLD TRENDS IN JEWELRY 2007; recognition of "Man of the Year 2006" by the Column "JUST TO REMEMBER" by Newspaper EL SOL DE MÉXICO. Mauricio Serrano has an industrial degree from the Instituto Tecnológico de Estudios Superiores de Monterrey Campus Ciudad de México, and has undertaken curses at the Gemological Institute of America. His most recent MBA at IPADE (INSTITUTO PANAMERICANO DE ALTA DIRECCIÓN DE EMPRESAS) has guided him to organize and establish a strong and constant growing firm.
Some of Mauricio Serrano´s designs have appeared in magazines like Trends, JCK and Modern Jeweller. In Mexico the jewelry line is sold exclusively by El Palacio de Hierro, his creations may also be found at exclusives stores within the United Stated and Europe.